Product Marketing Lead

company

Health technology company focused on reimagining the healthcare technology stack to enrich every patient-physician interaction. We use wearable tech, voice interface, and artificial intelligence to relieve administrative burdens and improve outcomes.

overview

Required skills and experience: *World-class writing skills across different mediums, from ad and web copy, to one-pagers and whitepapers. *Demonstrated experience developing high-impact sales messaging and slideware. *Healthcare domain expertise, or a strong desire to learn the ins and outs of the industry. *Basic familiarity with technical concepts (e.g. RPA), or a strong desire to l learn. *Proven ability to drive cross-functional collaboration with sales and marketing stakeholders. What you need to know: *Refine and evolve product positioning and messaging for intelligent automation in the patient access and population health space. *Define and own our sales collateral bill-of-materials, including decks, demos, and one-pagers. *Lead the development of custom decks and demos to support large enterprise opportunities. *Partner with content marketing and demand gen leadership to define and execute pipeline generation programs. *Develop thought leadership pieces (whitepapers, webinars) to grow market credibility and support pipeline generation. *Perform competitive analysis and develop positioning against alternative offerings. Additional job details: The ideal candidate for this role is a marketer who can wear many hats, with proven ability to learn quickly and adapt. We’re looking for somebody who can not only be a rockstar but who can bring the whole band together, driving cross-functional execution across marketing and sales.

benefits