Digital Marketing Coordinator

company

For over 120 years, we have served as North America’s number one industrial sourcing platform and marketing powerhouse. We serve professionals on both sides of the industrial buying process to create solutions that inform, support, and empower industry. We are trusted by millions of industrial buyers who have leveraged our content and expertise since 1898. We connect buyers, engineers, and MRO professionals to over 500,000 North American manufacturers daily. We have a dedicated team of specialists who ensure you always have vetted and up-to-date company information to get your job done faster.

qualifications

• Bachelor's degree or higher
• 1+ years of experience in ANY of the following:
  • digital marketing
  • Client-facing experience

overview

Required skills and experience: ● College degree (BA/BS), preferably in marketing, business, communications, journalism or a related field ● 1 year minimum experience in marketing (internship included) ● Ability to multi-task and complete simultaneous deadline projects for high-profile clients in diverse industries ● High level of comfort communicating with clients through phone and email interactions ● Research-oriented and ability to quickly learn and adapt to a fast-paced environment What you need to know: ●Working alongside a team of Digital Marketing Strategists and reporting to an Account Manager, the Marketing Coordinator works closely with a cross-departmental team of individuals to execute initiatives on behalf of clients in the manufacturing industry. ● Utilizing skills in email marketing, content writing, social media, and project management, this role is instrumental in the successful execution of ever-evolving campaigns for B2B companies. This is a great chance to join a highly collaborative team, learn various marketing disciplines, and grow and develop skills in an agency environment. ● Campaign creation: Execute digital marketing initiatives including email outreach campaigns, landing page design, content development & promotion, social media community building, and more in conjunction with the strategy team to meet target marketing goals for clients. ● Cross-team collaboration: Partner closely with cross-functional teams -- including content, graphic design, web development, and search engine marketing -- to support the development of new marketing efforts in social media, SEO, SEM, email, blog, and outside content development. ● Industry and competitive research: Conduct research across varied industries in the manufacturing space to develop new ideas for unique marketing initiatives. Nice-to-have experience: ● Experience with B2B marketing or the industrial/manufacturing industry ● Client-facing experience ● Agency experience ● Working knowledge of CRM systems or ecommerce platforms such as WordPress, Metro, and Shopify and/or marketing automation software such as Hubspot, Mail Chimp, and Klaviyo ● Proficiency in email marketing, social media, and web content development

benefits